CuteTalk with Khairi Sufi
I first heard about this guy when his brother, who is my bestie, khairul Sufi told me that his brother is a designer. I get super excited to know that this guy also one of the top 15 in Malaysia Project Runaway.
After a short stint as a Visual Merchandiser at British India, he is now on spreading his wings. Creating pieces after pieces that make me thinking “I wish I can wear that!”
CuteCarry CuteTalk with Khairi Sufi.

Cc: Describe your fashion principle?
Ks: Simplicity is the key to elegance; my designs are simple yet elegant with a slight twist to them interesting. I believe in creating outfits that are practical and never run out of style. Finding the right cut is what’s most important in order to compliment every curve and hide the weakness of the wearer.
Cc: Who is your muse?
Ks: Donnatella Versace. She is simply stunning! She definitely knows how to dress a woman just nicely without having to go overboard! Her creations are elegant, glamorous and memorable most importantly. I look to her for inspiration.
Cc: Do you think Malaysian celebrities know how to dress?
Ks: There are certain amounts of celebs who dress well. My personal faves are Fazura, Sazzy Falak and Ning Baizura. They’re trendy and stylish in their own way – Fazura is glamour girl who always looks out for the latest on the rack while Ning is high – end elegance. And Sazzy is boho chic meets rock star hippy!


Cc: Malaysian artist love to get sponsor. Your view.
Ks: It’s a bit unfair to say that as sponsorship happens all around the world even in Hollywood where it’s more extreme. Hollywood stars get free dresses flown to them during award season and stylists choose a dress for them to wear. If you’re lucky enough you’re outfit will get chosen. So, basically sponsoring is not all bad as it is free publicity for the designer and celebs advantage by not having to worry about buying a new outfit for an upcoming event.
Cc: Best dressed personality (ies) in the world?
Ks: I love, love, love Sarah Jessica Parker and Victoria Beckham. They took fashion to a whole new level, however we shouldn’t forget those who started a trend and made fashion important from Audrey to Katharine to Elizabeth Taylor and even Grace Jones.
Cc: You do not own a boutique, any expansion plan?
Ks: I do have a plan to start a boutique but certainly not a t the moment especially in these times (of recession) when people rarely shop. Plus my clients rather have me drop over their place than drive into town to get their outfits made.
Cc: Difficulties in becoming a Malaysian designer is………….
Ks: I wouldn’t say difficulties but challenges. Yes, that’s more like it. Having to please everyone, dealing with fussy people, trying to make it big in the industry when you know you’re just as good as the person sitting next to are just some of the challenges that I have to deal with. And just because I don’t dress up Siti Nurhaliza, for example, doesn’t mean I don’t deserve the same recognition as some of my other peers.
Cc: Tell us more about your latest collection?
Ks: I’m going classic black & white with the combination of chiffon, satin and lace. Clean cut dresses with a touch of embellishments to enhance the beauty of each design. This collection is inspired by old Hollywood glam, catered who women who appreciate the elegance of a classic black dress and simplicity in fashion and design. However, what I’m most excited about is the upcoming MiFW Gala showcase in November. A 3-piece showcase in hues of pastel where each outfit is design based on the personality of each of my muses.
Cc: Armani has accused Dolce and Gabbana replicating the bitter quilt silk trouser.Do you think it is ok to replicate other designers?
Ks: Clothes are still clothes. What more can you do with them? Sometimes things happen coincidently while in the process of developing a certain outfit. But having said that, replicating a design is a big “NO”! Taking inspiration from those great legends are acceptable but not copying them exactly! Fashion cannot be invented, it has to be innovated!

Cc: I love Amyza Adenan and Jaclyn Victor for ABP 2008. Your favourite piece from your creation?
Ks: I have a few of my personal faves but I must say dressing up Dina for this year’s AIM awards is one of my biggest accomplishments. It was my first time dressing a plus size and it turned out great! It got rave reviews by the press from the cutting to the design itself and the fabrication, it suited her well. And it even made people look at Dina differently in a fashionable way.

Ks: Celebrities cum designers have been criticized for lack of creativity in their design but yet they managed to sell every piece? Your view?
Cc: Celebs have the advantage of a famous name and a huge fan base so it’s not a wonder if they’d be able to sell every piece on the rack, their fans either want to dress like them or look like them. They’re (celebrities) used to being dressed up all the time, so what they put out there is somehow a Xerox of outfits they’ve worn before. Basically, fans are buying a cheaper version of a designer outfit.
Cc: John Galliano or Giorgio Armani? Why
Ks: That’s a tough one! Both are great masters so it’d be unfair for me to pick one. Galliano somehow makes his exaggerated outfits look logical while Armani sells every bit of class.
Cc: David Beckham or Beck?
Ks: David Beckham all the way! He never fails to look good whether he’s stepping on the red carpet or just in a pair of jeans and t-shirt. He’s not afraid to try a different look maybe it’s because he’s married to fashionable woman but I love his style!
Cc: Your main type of clients?
Ks: Women of the upper class who appreciate and value fashion as well as the quality of good workmanship.
Cc: Worst fashion client?
Ks: Those who want to be fashionable but aren’t certain of their style or what they really want. In the end, they end up being one of those fussy clients nobody care’s to do business with.
Cc: Most of your design seems only for upper class society, any plan to create line for plain pedestrian Jack and Jane out there?
Ks: That’s not true. I do have clients who are from middle class society. The only thing is, I cater made to measure outfits so people may think that my workmanship may end up in thousands when I can actually work around the budget. But of course, be reasonable with the budget and what design you’ve got in mind.
Cc: Some of designers use low, cheap quality fabrics and then sell it for 500% profit margin. Your comments?
Ks: I’m sure there’s a perfectly good explanation for that. Some designers are more about embellishments and design line hence the cheap fabric as it is not the main attraction of the design. However, if an outfit should come up to a certain price it should have a good package consisting of good workmanship, quality fabric and an excellent cut.
Cc: Any plan to sell your creations online?
Ks: Not at the moment. I prefer made to measure outfits as it is one of a kind. The problem with selling outfits online is clients may never know what to expect as it may differ from what’s shown on the web hence they’d feel cheated. But I don’t have anything against those who do have an online business.

Ks: Do you think Malaysia fashion is far behind Thailand and Indonesia?
Cc: Not at all, we all have different taste in clothing and material. We can be just as good as our neighboring countries. Plus, the society that we live in today seem more than willing to experiment with fashion and we’ve come a long way since. They may have the lavish fashion and over the top fabrics but we make up for the simplicity and elegance in style!
Ks: It’s been hard for Malaysia (especially Malay designers) to jump across the border and end up having a small boutique, your view?
Cc: It takes a lot of work and a huge investment to do so. You need a huge clientele base no only in your own country but across the border to be able to open up a boutique elsewhere. Besides that, make sure you are certain and know who your target market is before to decide to launch a boutique internationally.
Cc: Khairi Sufi in ten years?
Ks: I hope to have a boutique and an established name by then! I want to be known for my quality. I’d definitely like to have a ready to wear line as well as a shoe line sold in local departmental stores if not overseas. If possible, I’d also like to be making clothes for the Royalty of Brunei by then!
Cc: Final question, did you read CuteCarry before?
Ks: I have actually and I think it’s a great blog! Well written, fashionably up to date, informative and keeps you alert with what’s going on not only in the fashion industry but the entertainment buzz as well!

Khairi Sufi with his favourite fashion blogger
Cc: Any favourite fashion bloggers?
Ks: CuteCarry of course!
Cc: Last word for CuteCarry readers out there.
Ks: With CuteCarry, there’s no way you’ll run out of style! Keep supporting CuteCarry, fashion and Khairi Sufi. Make sure to check out www.khairisufi.com – coming soon!

Khairi Sufi with brother and sister…



























Cc:You are now officially Hatta Dolmat fashion muse; do you think you deserved to become a muse?





















