How long will a bottle of perfume keep its scent?

Self photographed with my latest smell, F by Ferragamo. It's a gift from a friend.

Ever wonder why sometimes your perfume loses its scent? Like you can still smell the perfume but it will end in less than one hour. The smell is not as strong as before.

The secret. Keep it in a cool place. I mean cool (like in the fridge!). Sunlight or heat will cause the scent to deteriorate quickly!

So, if you want the scent of perfume sprayed on your body to last longer, make sure your perfume is stored in a cool place and don’t open it in the car while you’re busy shopping! Too bad for that perfume!