If I conduct a survey, what is the top 10 designer in Malaysia, I am pretty sure Yohji Yamamoto is not on the list. Not because Yohji failed to come out with great design because it is not easily available in Malaysia, therefore it is not a household name in Malaysia. Not YET
Y3 is a genius marriage between Yohji and an athletic giant Adidas.
If I ever sling this statement Y3 shopper, I am not sure if I can get as much attention compared to if I carry Gucci or Prada if I am in a pedestrian crowd!